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Posting advertising signs can be one of the most efficient ways of marketing real estate properties. There are a lot of companies which offer sign installation services as well as designing or making layouts for real estate signs, banners, portable signs. However, it would still be best if you know for yourself what makes a good real estate sign, banner, portable sign. Listed below are the most important factors to consider in creating a real estate sign that would surely be an effective advertising method.

Color Combination

One of the most important factors to consider when designing a sign is the combination of colors that will be on the sign. To draw the attention of people to your sign, you would need to pick colors that blend well. Select colors that are engaging and avoid dull ones.

If you already have flyers, a useful technique would be to make the colors of your real estate signs, banners, portable signs similar to those of your other printed advertising materials. By doing this, you are increasing brand awareness by establishing a consistent look and feel for your services.

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In making a real estate sign, banner, portable sign, use font styles that look professional and font sizes that are big enough to allow people to scan it even from afar. Aside from that, it is also advisable to use bold block letters.

Significant parts of the advertising message should be emphasized through the use of bigger fonts that are in bold. The key message should be readable, and contact numbers or other info should also be given emphasis.


Others might do away with this, but borders can also be an important component of real estate sign, banner, portable sign. Not only do borders give additional appeal when it comes to the overall appearance of your sign, but it can also be an effective way to draw the attention of people towards your message or most important part of your advertisement.


Adding images does not only add creativity to your sign, but it can also make people remember your real estate sign or brand. Include professional-looking images or your logo to make your sign more efficient in drawing people’s attention and to enhance brand recognition every time they see signs of the same image or logo. Remember to use high-resolution images to engage people in viewing your sign.

Sign Frames

As much as the appearance of the sign itself is important, the quality of the material used should be considered as well. Make sure that the real estate sign, banner, portable sign is sturdy enough to last even for a significant period of time. It is recommended to use a high-quality metal sign frame where you can also add a box containing your brochures or flyers.

Concept of Design and Content

Create your brand by making an original design and advertising message that people will remember. Keep it simple but unique to ensure that people will be able to differentiate yours from other real estate signs, banners, portable signs that have almost similar layouts and content.

Put some thought into the advertising message that you will put on your sign. Make sure that it is persuasive and that you will be able to communicate your message in a concise manner. Moreover, you can also be creative and present your message in a witty kind of way.

With these factors in mind, you will surely be able to determine how you would need to have your real estate signs designed. The bottom line in creating an effective real estate sign, banner, portable sign is that it needs to look simple and at the same time, as eye-catching as possible. Design it in such a way that the appearance and the content will persuade people to buy your real estate property.